Introduction
If you’re looking for a way to connect your products to Google Merchant Center, you have two options: the Content API and manual feeds. The Content API is a real-time feed solution that allows merchants to upload new data into their Merchant Centers directly from their CMS or eCommerce platform. The Content API can be used in conjunction with most Commerce Marketing Platforms on the market today like Shopify, Magento, BigCommerce and many more. Manual feeds are also an option but they don’t give as much control over how often your product data gets updated as the Content API does. Read on to find out how each one works!
Most e-Commerce Marketing Platforms offer options to connect your products to Google Merchant Center via Google’s Content API or directly via manual uploads.
In this article, we’ll have explain what the differences are between the two. We’ll also provide tips on how to make your product feeds more efficient so that you can optimize time and resources in order to increase your revenue.
Google Shopping Content API is the latest version of Google’s Merchant center platforms.
Google Shopping Content API is the best way of Google’s Merchant center platforms way to upload product data. It offers real-time reporting and gives you a quick overview of your products statuses in Merchant Center.
Google has made it easy for sellers to get information about their store products using this new interface. You can use the Content API to retrieve product data from Google Shopping or from an existing feed file, without having to create a production feed yourself.
Google shopping Content API can be used for Feed uploads, Feed items state updates, Product status reporting, etc.
Google Shopping Content API is a set of RESTful APIs that allows you to upload and manage your product data in Merchant Center. It supports both batch and real-time product data updates. The Content API has three main components: Product Service, Inventory Service, and Merchant Center Service.
There are many ways to submit a feed to Merchant center using the Content API
Depending on the e-commerce platform you are using for your store, you should be able to install an app that submits products using content API. For example, Shopify has a free app “Google Channel” that uses content API. As mentioned above, Content API makes synching updates to your product attributes seamless.
Content API offers real-time reporting and gives you a quick overview of your products statuses in Merchant Center.
If you are looking for the best solution to upload your products, then Content API is the way to go. The Content API offers real-time reporting and gives you a quick overview of your products statuses in Merchant Center.
This is the latest version of Google’s Merchant center platforms and it can be used by developers who want to develop their own apps that are compatible with Google Shopping and also for those who want to integrate their existing applications with Google Shopping.
Manual Feed Upload is the oldest and most well known method to upload product data to Merchant Center
Manual Feed Upload is the oldest and most well known method to upload product data to Merchant Center. Google Merchant Center accepts files in XML, CSV and TSV. You can also create Google Sheets and fetch your data from there. Google Sheets is one of the easiest way to go if you have to do it manually. I personally prefer XML feeds, because I started with XML files almost a decade ago. If you are just starting, I say Google Sheets is the best and easiest method.
You can update or modify the submitted feeds once uploaded via a manual feed upload from the Merchant Center platform..
You can update or modify the submitted feeds once uploaded via a manual feed upload from the Merchant Center platform. You’ll need to re-upload updated product data if you want to make changes to the data in the future.
Manual feeds are not real time. If you have inventory updates, then those updates must be manually added via a CSV file upload. Which means that they won’t be reflected on your products’ pages immediately after they’re updated.
Conclusion
At the end of the day, it’s up to you which option suits your needs best. Google Content API is a great tool that offers many benefits over manual feeds, but there are also some drawbacks if you’re not looking for real-time reporting or other advanced functionality like batch updates. We hope this post has helped make it easier for you to decide what’s right for your business! Don’t forget to checkout other articles about Google Merchant Center and optimize your feeds
aziz.rozigov